Working in the field of Arts & Culture we are
constantly making next steps into the future. Ideas, innovations, new mindsets
and creations need to be produced, manifested and to be discovered by an
audience. The artists, creators and operators in cultural and artistic sectors need
to convince their financiers, supporters to realize those new concepts. A
process, which is called pitching in the audiovisual industry.
Pitching an idea or a concept to decision-makers is a
nerve-wrecking process to some people – and a walk in the park for others.
Notwithstanding lack or richness in personal skills everyone can learn to
create a better pitch and increase the chance of pitching successfully.
The lecture is focusing on the ingredients for a strong, convincing pitch,
understanding the importance of concise preparation and then enjoying it!
The session is meant to understand the
importance of a good, consistent and yet brief technique of communication that
enables to present a project in a few words and yet, never forgetting the
intention to sell to the listener.
Communication skills are by far the most
forgotten aspect of the selling process. It is not just a question of a good
marketing mix. It deals with two main elements:
- RESEARCH AND PREPARATION, before
approaching any type of partners;
- Understanding different PITCHING
SITUATIONS and the appropriate approach.
- It offers thoughts about ones
INDIVIDUAL MINDSETS & its psychology towards the challenging situation of a
- Then, LEARN HOW TO PITCH with
clarity, consistency and persuasion.
- And to enjoy it!
It will be a
“hands-on-training session”. Attending participants must each bring their own
project to this session.
Based on the morning lecture, which is obligatory, we continue with a Q&A
session to clarify and specify the needs for each project and its presentation.
The workshop will assist in preparing and developing a possible pitch for each
specific concept. With practical exercises and according feedback from the
group members and the trainer the participants have the opportunity to
acknowledge and overcome their deficits in presentations. – And again to enjoy
All students of the hFMA-Network may apply. The workshop will take place at the Offenbach University of Art and Design.
DEADLINE FOR APPLICATIONS:
Dieburg: 13.05.2017 at 3:00 pm (please see: "Participation Information" above)
The Workshop will take place from May 29th to May 30th 2017 and could be extended until May 31th if participants wish to.